1stAveMachine Partner with Lemonade Talent for UK Representation

London, UK - Tuesday 18th August 2026 - Lemonade Talent has added globally renowned design and production studio 1stAveMachine to its roster, taking on UK representation for the award‑winning company.

For more than two decades, 1stAveMachine has built a reputation as one of the industry’s most inventive creative studios, producing work that sparks conversation. With studios in New York, Los Angeles, Buenos Aires, London and Madrid the company moves seamlessly across live action, animation, design, visual effects, AI, immersive experiences and branded entertainment, uniting world‑class craft with technological innovation and bold creative thinking. Across every medium, the ambition remains the same: to create culturally resonant stories audiences genuinely want to engage with.

This approach has led 1stAveMachine to collaborate with some of the world’s most recognised brands, including Google, Apple, Meta, Amazon, LEGO, Coca‑Cola, Lexus and Samsung. Their work ranges from creating 1.3 million personalised films for Carvana and exploring the creative possibilities of Google’s Veo, to producing immersive brand experiences and OK Go’s acclaimed one‑shot music video Love, featuring 30 robots and 60 mirrors.

Lemonade Collective is a London‑based creative group built for the new era of advertising and entertainment. Bringing talent representation, cultural programming and branded entertainment development under one connected model, Lemonade helps agencies and brands tap into production talent, cultural relevance and audience‑driven storytelling through a single, integrated offering. The partnership marks a significant step in Lemonade Collective’s growth, reinforcing its role in pushing commercial storytelling forward through creativity, innovation and craft.

Corin West, Founder & Managing Director of Lemonade Collective, says: "1stAveMachine has always been one of those companies you look at with genuine admiration. They're impossible to pigeonhole because they're constantly evolving. Whether it's beautifully crafted live action, groundbreaking technology, AI, immersive experiences or entertainment, everything they do starts with a brilliant idea and exceptional craft."

“As Lemonade continues to grow beyond traditional production representation through Lemonade Labs and our focus on entertainment, culture and emerging technologies, 1stAveMachine feels like an incredibly natural fit. We're thrilled to welcome them to the roster and can't wait to introduce them to more agencies and brands across the UK."

Sam Penfield, Executive Producer & Partner, 1stAveMachine adds: "Lemonade Collective represents marquee companies operating at the intersection of culture, innovation, and technologies. Their connectivity, commitment to creative excellence, and market expertise made them a natural fit for 1stAveMachine. We can’t wait to expand our presence amongst brands and agencies across the United Kingdom."

Under the partnership, Lemonade Talent will represent 1stAveMachine across the UK advertising market while collaborating through Lemonade Labs on opportunities spanning branded entertainment, original IP, entertainment partnerships and emerging storytelling formats.

The announcement continues Lemonade Talent’s strategy of building a carefully curated international roster of production companies shaping the future of creativity across advertising, entertainment and culture.