1stAveMachine is a global design and production studio built for the brave and the bold.
Driven by curiosity and a passion for making things, they use every creative tool available—from live action and design to emerging technologies—to bring ambitious ideas to life. Their philosophy is simple: choose the right medium for the story and use technology to expand creativity, never define it.
Experiential is where 1stAveMachine truly comes alive.
Sitting at the intersection of art, theatre, live experience, technology and narrative storytelling, they create immersive worlds that invite audiences to participate rather than simply observe.
Whether developing installations, cultural moments, brand activations or entirely new forms of audience engagement, they thrive on pushing the boundaries of what's possible and turning bold ideas into unforgettable experiences.
COCA COLA - ZERO SUGAR
Using AI to analyse 40 million droplets, Coca-Cola transformed the fizz, bubbles and condensation of Coke Zero Sugar into a bespoke typeface that let the product speak for itself.
SANDISK, ESPADAYSANTACRUZ STUDIO & TIM BIERBAUM - MEMORY MAN
Part campaign, part creative sidekick, Memory Man celebrated the messy reality of content creation by capturing the moments that happen long before the final edit.
NETFLIX - EDEN ESPADAYSANTACRUZ STUDIO
A spectacular 21-metre 3D billboard transformed the streets of Madrid into the lush world of Netflix's Welcome to Eden, blurring the line between outdoor advertising and immersive installation.
GOOGLE - ENGAGE GAMES ACTIVATIONS
A suite of AI-powered interactive experiences transformed Google Engage into a playful celebration of creativity, from personalised content to live audience participation.
CMR-M1
The world's first AI-powered movie camera fused professional cinematography with real-time generative filmmaking, redefining what's possible behind the lens.
RAG & BONE - THE LAST SUPPER
Replacing the traditional runway with an AI-hosted dinner party, Rag & Bone reimagined New York Fashion Week through an immersive fusion of fashion, film and emerging technology.
SHISEIDO - ESPANADAYSANTACRUZ STUDIO - ALL THINGS BEAUTIFUL COME FROM NATURE
A digital campaign blending nature, art and technology introduced Shiseido WASO to a new generation, celebrating authentic beauty through immersive storytelling.
ADIDAS - NEMEZIS
A life-sized parametric sculpture of Lionel Messi, crafted from the Adidas Nemeziz Strap material, transformed elite athletic performance into a striking work of digital art.
IKEA, ESPADAYSANTACRUZ STUDIO
An immersive data art installation invited visitors to visualise their future, transforming personal reflections into a vibrant collective artwork that reimagined what it means to grow older.