Brands Entertain Me! Launches Lemonade Labs

Wednesday 27th May, Lemonade Labs officially launched with a packed-out edition of Brands Entertain Me! at The Soho Hotel.

Bringing together broadcasters, brands, agencies, streamers and production companies, the evening explored the future of branded entertainment and how audience-first storytelling is reshaping the relationship between advertising and entertainment.

Hosted by Lemonade Labs’ Head of Branded Entertainment, Connor McRae, the panel featured Katherine Marlow (Channel 4), Claire Prince (ELVIS) and Mark Rivers (Cold Glass Productions), with discussions spanning brand-funded formats, creative collaboration and the opportunities ahead for entertainment-led storytelling.

"The appetite for entertainment-first thinking is clearly there," said Connor McRae. "Audiences want genuinely entertaining work and brands increasingly want to be part of creating it."

A huge thank you to our speakers, attendees, partners and sponsors for making the evening such a success.