Our inaugural Brands Entertain Me! brought together broadcasters, brands, agencies, streamers and production companies at The Soho Hotel to explore the future of branded entertainment and launch Lemonade Labs.

Hosted by Connor McRae, the panel featured Katherine Marlow (Channel 4), Claire Prince (ELVIS) and Mark Rivers (Cold Glass Productions), exploring how brands and entertainment can collaborate to create compelling, audience-first content.

BRANDS ENTERTAIN ME! - 2026

Four people standing together in front of a large yellow screen with black text promoting brands and entertainment, smiling at the camera.
People sitting in red theater seats, some engaging in conversation or looking at their phones, in a dimly lit theater or auditorium.
A stack of yellow bingo cards with some words visible, along with a bundle of yellow pencils with silver eraser holders arranged on a black surface.
A man in a gray suit is speaking into a microphone on stage in front of a large screen displaying the text "Lemonade LABS BRANDS ENTERTAIN ME!" The audience is seated and watching the presentation, with a few chairs visible in the foreground.
People arranging yellow and white brochures or flyers on a black table at an event or conference.
A large screen displays the Lemonade Labs logo and text that says 'Brands Entertain Me!' at an event or conference. The audience is seated in a darkened room, watching the presentation.
Panel discussion at a conference with five panelists on stage and a large screen behind them displaying headshots and names of the speakers. Audience seated in front.
Panel discussion with four people on stage and a seated audience watching. The panel includes a woman in a zebra-patterned dress, a man in a light blue T-shirt, a woman in a dark blazer, and a young man in a white shirt. A large screen behind them di
Four people are seated on stage in front of a large screen, engaged in a panel discussion. The panel includes three women and one man. The audience is visible in the foreground, and some audience members are taking photographs or recording the event.
Group of four people sitting in a panel discussion or conference, engaging with the audience and smiling.
Panel discussion at an event with four people seated on stage, including a woman speaking and gesturing with her hands, and a glass of water in front of her.
A group of smiling adults sitting in an audience, some clapping and enjoying a show or presentation.
People sitting in a panel discussion or meeting, with one person smiling and holding a booklet.
Person holding a clear glass bottle with yellowish liquid, sitting next to a table with a yellow bingo card and a pencil, in a dimly lit setting.
A woman with blonde hair, wearing a floral blouse, is speaking into a microphone at a conference or seminar. She is seated in a red auditorium chair, surrounded by other attendees, some of whom are taking notes or listening attentively.
A bartender pouring wine into glasses on a tray in a bar setting with warm lighting.
Two men at a social gathering, one in a gray blazer holding a glass of white wine, the other in a striped shirt drinking from a glass, in a colorful indoor setting.
People at a social gathering sharing appetizers and drinks.
People sitting in a restaurant, with two women in foreground laughing together and two women in background engaged in conversation.
A smiling woman with dark hair and glasses talking with a man wearing a yellow bandana at a party or social gathering, with other people in the background.
People talking at a social event, with a woman in yellow wearing a black belt, holding a wine glass, and two men facing each other, one with glasses and the other with a beard, in a dimly lit venue.
An event signboard with yellow background and black text, promoting entertainment brands with the title 'Brands Entertain Me!' and mentioning sponsors and support organizations at the bottom.
A group of people hugging and smiling in an elevator at a social gathering.
Group of people socializing at a bar or event with warm lighting, some holding drinks, engaged in conversation, and smiling.
Tray of deviled eggs garnished with small green herbs.
A woman with gray hair, wearing red glasses, a purple patterned shirt, and a pink flower in her hair, is talking to a young girl in a brown shirt inside a busy indoor space with people mingling and warm hanging lights.
A group of people socializing at an indoor event, with a woman smiling and talking to another woman in a yellow outfit, while a man in a white shirt and glasses looks on. The setting appears warm and lively.
People socializing at a lively indoor gathering, with women engaged in conversation, one woman holding a glass of wine, in a warmly lit venue.
A poster from Lemonade Labs explaining their approach to developing ideas for brands. The poster highlights that they are the connectors, communicators, and neurotransmitters, and emphasizes that their work is built for audiences, not ad-breaks.
A group of people gathered around a table, looking at a tray of small, sliced yellow food topped with white sauce and green garnish, at what appears to be a social event or gathering.
A crowded indoor party or event with warm ambient lighting, patterned wallpaper, and colorful frames on the wall. People are socializing, and some are holding drinks.
Group of people celebrating and laughing at a social gathering in a dimly lit indoor setting, with a woman holding a wine glass and two men smiling.
A man with light skin and short hair, wearing a colorful patterned shirt, smiling and holding a cocktail in a dimly lit environment with artistic wall designs and hanging lights.
People socializing at a bar or restaurant with warm lighting, framed artwork on the wall, and ornate mirrors, with a man in a light blue blazer holding a glass of wine smiling and engaged with others.
People socializing at a lively indoor gathering with warm lighting and hanging lanterns, including a smiling man with a beaded necklace holding a wine glass.
A group of people socializing in a warmly lit restaurant or bar, with a man in a light gray blazer smiling at others.
Group of people socializing in a warmly lit, decorated indoor venue with colorful framing on the mirrors and hanging warm lighting fixtures.
Two men are engaged in conversation at a lively social event. One man, with gray hair and a beard, is wearing glasses and a black outfit, while the other man, with dark hair and a beard, is wearing a white shirt. The background features colorful wall
Person handing out tray of small savory pastries topped with black olives at a social event.
A young man with dark curly hair, smiling, sitting on an orange patterned chair in a room with colorful decor and people in the background.
A crowd of people gathered indoors at a social event with a screen that says "Lemonade Presents" in the background, surrounded by patterned walls.
A server holding a tray with multiple glasses of white wine in a dimly lit setting.
A group of five women are gathered around a table in a dimly lit room with colorful abstract paintings on the wall. One woman is seated and smiling, while the others are standing and engaged in conversation.
A group of friends socializing at a bar or nightclub, holding drinks and engaging in conversation. The setting appears lively with warm lighting and decorative background.
Group of people socializing in a dimly lit bar or club, centered on a man wearing a black cap with the words 'WILD WINGS' and a woman taking a selfie with him.
A digital screen displaying the logo for 'Lemonda LABS' with stylized black text and a small yellow icon resembling a star or explosion next to the word 'Lemonda,' mounted on a wall with exposed wood panels.
A crowded indoor gathering with several people socializing near a bar. The background features a dark wall with modern gold pendant lights hanging from the ceiling.
Women gather at a social event, with some holding drinks and food, engaged in conversation indoors with dim lighting and patterned walls.
Group of people socializing at a bar or lounge, with bottles on a backlit display and warm lighting.
A person with orange nail polish holding a glass of lemonade with lemon slices and ice, multiple similar glasses on a bar counter, in a dimly lit setting.
Three men are engaged in conversation, standing in a dimly lit room. One man has glasses and is wearing a light-colored shirt, another has a shaved head and is also wearing a light shirt, and the third man has his back to the camera, wearing a dark b
People embracing and smiling at a lively, crowded social gathering in a restaurant or bar with warm lighting and patterned wall decor.
People socializing in a cozy bar or restaurant with warm lighting, talking and holding drinks, with a bar counter in the background.
Three men are having a conversation at an indoor event or party. One man with long hair and a beard is wearing a striped shirt and sunglasses hanging on his collar, holding a drink. Another man with short curly hair, wearing a white shirt, is listeni
A group of people engaged in conversation at a social gathering or party, with warm lighting and decorative elements in the background.
A bottle of white wine being poured into a cocktail glass, with other glasses of dark red wine on a black tray, on a table with warm lighting.
Three women engaged in conversation at a social event, with one holding a drink with a lemon slice.
People socializing and smiling at a bar or restaurant, with warm lighting and decorative wall patterns.
Two men with glasses and beards laughing and embracing each other indoors, with warm lighting and artwork on the wall behind them.
People socializing at an indoor art gallery or event space, with colorful artwork and a lamp on a side table in the background.
A woman serving a tray of food at a social gathering, with people holding drinks in the background.
A person writing on a yellow questionnaire sheet at a table with several glasses of wine, bottles, and candles, in a dimly lit setting.
People standing near a yellow event sign at a branded entertainment event, with a woman in a green dress and women in casual attire carrying tote bags.