Effortless with Intent: Tom Brown and NaF+ Bring The Glenlivet’s Celebration of Originality to Life

The Glenlivet’s LIVE ORIGINAL campaign; a confident celebration of individuality across Africa was brought to life by NaF+ and Tom Brown to deliver a fluid, high-impact film.

Working in close collaboration with Impero, Brown brings a precise and considered approach to a concept built around seamless movement and elevated craft. The film unfolds as a continuous flow of interconnected moments, echoing the ritual of the pour, with each transition designed to feel both effortless and intentional.

Naf+ played a key role in shaping the production across Nigeria and South Africa, assembling a multi-market team capable of delivering at pace without compromising on detail. From casting and styling through to choreography and camera, every element is carefully calibrated to support Brown’s vision of controlled fluidity.

Ross Anderson, Executive Producer at NaF+, said:

“Tom approached the film with a clear and compelling vision, evolving the concept into something fluid, immersive and precise. That sense of flow guided everything - from performance to transitions and design.”

The film is a clear example of NaF+’s ability to scale ideas across borders while keeping craft front and centre. With a network built for flexibility and collaboration, the company continues to enable directors to deliver ambitious, culturally attuned work on a global stage.