David Reviews recently spotlighted Brands Enterain Me! - Lemonade Labs’ upcoming event

In the piece, David Reviews notes the recent evolution of Lemonade Reps into Lemonade Collective, now made up of three connected branches: Talent, Presents and Labs.

Labs is the newest addition to Lemonade Collective, lead by Head of Branded Entertainment Connor McRae.

Connor explains the thinking behind the event and the wider shift happening across the industry:

“We’re currently at an extremely exciting crossroads. Brands are looking to engage more with audiences, audiences are consuming entertainment at a higher rate than ever, and gripping ideas that might never have seen the light of day have the opportunity to entertain audiences with the additional support and involvement of brands... but there’s currently no one-size-fits-all route towards this content.”

The article also highlights what attendees can expect from the evening, including “a lively panel, helpful case studies, and previews of work soon to be broadcast,” with the event set to explore “how some of the most successful examples of new-age branded entertainment came to be, and how other brands, agencies, and production companies can get on board.”

Bringing together brands, agencies, broadcasters and production companies, Brands Enterain Me! aims to open up conversation around the future of audience-first entertainment, and the new collaborative models shaping the industry.

Brands Entertain Me! will take place on Wednesday, 27th May at The Soho Hotel.