Lemonade is pleased to have played a connecting role in Tony’s Chocolonely’s first-ever TV commercial, a playful but pointed wrestling-themed campaign that brings the brand’s fight against exploitation in the cocoa industry into the spotlight.

Created by agency House of Oddities and brought to screen with craft by Common People Studio, the spot sees Tony step into the ring against the villainous X-Ploitation - a bold visual metaphor that balances humour with purpose while staying true to Tony’s irreverent tone and ethical mission. The film has already picked up recognition across the industry, including a recent Pick of the Day on David Reviews and The Drum’s Ad of the Day.

Lemonade’s role in the project was to introduce House of Oddities to Common People Studio, helping align creative ambition with the right production partner.

Corin West, Founder of Lemonade, said:
“Our job is often simply about knowing who should be in the room together. We knew House of Oddities’ thinking and tone would find a natural partner in the craft and collaborative spirit of Common People Studio. When you intrinsically know the right people for the job, the work tends to find its shape very quickly.”

The collaboration reflects Lemonade’s ongoing focus on connecting agencies, brands and production companies across its network to help ideas travel further. The Tony’s Chocolonely TV spot marks another example of Lemonade’s collaborative approach across its roster and partners, reinforcing its belief that strong creative work begins with the right introductions.