This Is The Work That Shapes A Person: Armoury director Jesse Lewis-Reece drops inspiring new spot for Frontline

The latest film from Jesse Lewis-Reece for Frontline puts a special spotlight on social work. A commercial that will make you want to get out of bed early and take on the world, with Jesse’s  nuance for storytelling and a very emotive script combine to make an effective end product. 

We weave between different people from different backgrounds and different talents and we see how social work shapes and creates a better pathway for young people. 

Once again the casting in Jesse’s film is perfect and takes this poignant piece to a new level with authentic acting and believable performances. The film's message promotes equal opportunities no matter the background and shows just how important it is to allow young people a platform to express themselves. While also putting an important spotlight on those who dedicate their lives to make that a possibility. 

Credits

Runner: Amelia Rose 

Dop: Evangelos Polychronopoulos 

Focus Puller: Jon Wetherhall

2nd Ac: Bradley Panda 

Camera Trainee: Kelvin Sampson 

Dit: Aaron Adeleke 

Sound Rec & Boom Op: Brendan Crehan

Gaffer: Louis Johnson

Spark 1: Sam Care Of Louis 

Spark 2: Mattie Care Of Louis

Art Department: Jade Rache 

Art Assistant: Adam Coloqhun 

Wardrobe Department: Mekel Bailey 

Hair And Make Up Artist: Ezana Ove 

Music: Oliver Mapp

VO: Professor Green @professorgreen

Grade: Jack McGinty @CHEAT

Business Director: Emma parrish

Associate Director: Ben O’Collaghan

Account Director: Georgia Green 

Agency Producer: Suzi Bielski

Creative Director: Liana Zammitt

Director: Jesse Lewis-Reece

Production co.: Armoury @armourylondon

EP: Matt Hichens/Lauraine Bhuglah 

Producer: Chantal Gold 

Production Assistant: Louie Cash Evans-Kelly

Location Manager: Callum Chisholm 

Location Marshal: Imran Choudhury 

1st Ad: Pol Gil

Runner/Driver: William Clayton 

Runner: Iman Loudii

Runner/Driver: Elli Parkinson 

Runner: Jesse Peacock