A Trojan Pretzel Horse is no match for hungry kids in the latest spot from Hobby’s Oskar Bård

The latest Lunchables film from Hobby’s Oskar Bård is an ode to the imagination of children where the most mundane things can be transformed into a playground of possibilities. And in terms of storytelling and filmmaking the sky's the limit when it comes to replicating the imagination of what goes on inside of a young child's mind.

Food glorious food is what’s going through the minds of the children who feature in this charming spot with a 6 meter tall pretzel trojan horse taking centre stage and wheels that appear to be chicken poppers.

Director Oskar Bård comments: “I mean this film is really everything that I love in filmmaking - Getting to build a bit of a fantasy world that is just visually striking in its iconography and then a focus on acting and performance - which is super important to me when humor is at the core… And absolutely 100% most importantly a really good clear simplicity in the story. I just felt it was really good creative before I even got to the table - so I’m rather chuffed I got to do this one.”

CREDITS

Director : Oskar Bård

Producer : Phie Hansen 

Director of Photography : Franz Lustig

Production Designer : Pablo Tregebov Poza

Wardrobe Stylist : Pernille Holm

VFX supervisor : Miroslav  Gál

Service Production : B2Y Bulgaria 

Executive producer : Alexander Kenanov

Service Producer : Kristin Arakchieva

Editing House : Arcade Edit

Editor : Tom Barnett

VFX : UPP

VFX Supervisor : Miroslav Gál

VFX Producer : Václav Machuta

Agency : Goodby Silverstein & Partners

Agency Producer : Nick Goldsmith 

Agency Creatives : Kurt Mills, Daniel Righi, Ryan Harper, Stephen Pachego

Client : Kraft Heinz